I recently saw the commercial from HP featuring Gwen Stefani. The commercial has been out for a while now and I had seen it before probably a dozen times but never really paid much attention to it. I watched it again and again.

How true is it that creativity just spills out of us like water from a pitcher. Whenever I shoot a wedding, engagement session, or just shooting my kids I let my heart and mind flow out into the camera. Creativity is one of the most important aspects for photography. It’s what makes our work so intriguing and inspiring. I get so many questions about how I came up with that shot, or what made me shoot something a certain way. I always tell them, “That’s what my heart told me to do”. Photography is not always about perfect lighting, a super expensive camera, or awesome hot subjects to shoot, it’s about the moment, the memory and how we capture it.

Let your creativity run wild on the next project you encounter. Let your emotions take over and see what happens. Ciao.

 

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